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VW | Carefree Maintenance

Volkswagen CAREFREE MAINTENANCE 

Every Volkswagen comes with no-charge scheduled maintenance. Which means the car you really want—the one with German engineering, that’s fun to drive—is also the rational choice. But how do we spread the word? We tapped into one of the most popular content themes in social—the world of science, unexpected truths, unlikely pairings, and myth busting—to get the word out through collaborations with key influencers.

// role: art direction, concept, development
// team: Olga Montserrat, Ross Viator, Tom Parker