Chris Swanson | Group Creative Director
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Microsoft | 5 To 9

Beyond Your 9 to 5

It was time to redefine those tired business and work related acronyms. We created the "5 To 9" social campaign to help shift the focus off the classic productivity message and speak to a broader audience. And for some people, the day is just starting after work. Maybe after hours they're a rock star waiting to be discovered or the next Picasso. We’re inviting people to reclaim those old business acronyms and apply it to their 5 to 9.

FACEBOOK

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TWITTER

// role: art direction
// team: Ross Viator, Kate Shay, Kevin Sullivan, Craig Erickson