Butterfly

A global launch for Google's new SMB Sales Framework in 2013. We concepted, developed and produced materials that introduced the new framework in way that made the complex simple and engaging. Including teaser and launch posters, emails, an event video, stickers, Google+ integration and custom origami.

// role: art direction – concept, design, production
// team credit: Ian Clazie (ECD), Molly Maheras (CW)

TEASER & LAUNCH POSTERS

CUSTOM ORIGAMI & CAMPAIGN STICKERS

INTERNAL BRANDED COMMUNICATIONS

EVENT VIDEO

SPEAKING TO SMBs

Various tactics in print and digital across segments of Google AdWords targeting SMBs including AdWords Business Credit (ABC)**, Enhanced Campaigns, Analytics, Cross-Sell and their Internal Sales Organization (ISO).

**The Google Adwords Business Credit card won the 2013 award for Best New Commercial Card Program at the CPI Global Commercial Cards & Payments Summit.