It's quite a challenge to (re)introduce the Sunkist brand (fresh citrus) to a Millennial audience that may not know who they are, what they do, or in most cases, thinks they're just orange soda. We created a campaign that was simple and earnest at its core. Let’s just show them the moments we were a part of and how we've actually been growing right alongside them throughout all of life’s moments — from big to small and everything in between, whether they knew it or not, we were there.