WE’RE TALKING ABOUT MENOPAUSE, BABY
With Centrum’s launch of a new line of Menopause Support Products, it was time to bring this largely taboo topic into the conversation and shine a light on the often overlooked and rarely talked about – but very real – thing impacting 27M women in the workplace. To do this, we dropped the first-ever workplace training video about menopause. In the “edutainment” video, host Lisa Ann Walter welcomes employees to Hot Conversations, combining lighthearted humor with hard-hitting facts. Content drove to the campaign landing page where people could watch the full video, and find helpful resources and product information to support their unique menopause journey.
// role: creative director
// team: Michelle Tucker, Hana Gold, Amanda Ozowarski, Sarah Kasarsky, Simone Greblo, Ben Bernhard, Clint Jensen, Ellie Lang, Harry Haveles, Nicole Frost, Logan Futej, Keri Palazollo, Will Giovacchini
// production: Danielle Shapira, CaST